Cold wind outside, dry heating inside — winter is tough on lips. Because lip skin is thinner than the rest of your face and doesn’t have oil glands of its own, it loses moisture quickly and can turn dry, tight or flaky almost overnight. The good news is that a simple routine makes a big difference. Here are eight easy tips to keep your lips soft and smooth all season, and ready for your favorite colors.
In this guide:
8 winter lip care tips
1. Hydrate from the inside
Cold weather makes it easy to forget to drink water. Keeping a bottle nearby and sipping throughout the day helps your whole body — lips included — stay comfortable.
2. Stop licking your lips
It feels like it helps, but saliva evaporates fast and leaves lips even drier than before. If your lips feel tight, reach for a lip oil or balm instead.
3. Exfoliate gently, not often
Once or twice a week, gently buff away flakes with a soft, damp washcloth or a mild sugar scrub. Don’t scrub hard or pick at dry skin — that can leave lips sore. Always follow exfoliation with moisture.
4. Make lip oil your daily treatment
A nourishing lip oil is one of the easiest ways to keep lips comfortable. Our lip oils smooth on with a lightweight, non-sticky feel and leave a glossy, healthy-looking finish. Keep one in your bag and one by your bed: the clear Bird of Paradise is a great everyday treatment, while Hazelnut Cream and Crème Brûlée add a cozy hint of warmth.

5. Protect lips outdoors
Wind and winter sun can both dry lips out. Before heading outside, apply a protective lip balm (one with SPF is a smart choice on sunny days) and wrap a scarf loosely over your mouth on very cold, windy days.
6. Add moisture to the air
Indoor heating pulls humidity out of the air. A humidifier in your bedroom overnight can help your lips and skin wake up feeling less dry.
7. Switch to comfortable, hydrating formulas
When lips feel dry, choose formulas that add moisture. Our Lip Gloss with Moisturizer & Plumper collection combines shine with hydration — the crystal-clear Oh So Clear works on its own or over any lipstick, and Sheer Mousse gives a soft, neutral tint.
8. Be patient with very dry lips
If your lips are badly chapped, give them a few days of gentle care before wearing long-wear matte formulas. If they become cracked, painful or don’t improve, check in with a doctor or pharmacist.
A simple day-and-night winter lip routine
Morning
- Smooth on a lip oil while you do the rest of your makeup.
- Blot lightly before applying color.
- Apply your lipstick or gloss, then a protective balm if you’ll be outdoors for a long time.
Night
- Remove all lip color gently with an oil-based cleanser.
- Exfoliate (only once or twice a week).
- Apply a generous layer of lip oil before bed so lips stay soft overnight.

How to wear lip color when it’s cold
- Prep before matte. Matte liquid lipstick looks best on smooth lips. Use a lip oil 15–20 minutes ahead, blot, then apply. Our guide on making matte liquid lipstick last all day walks you through every step.
- Get the best of both. A 3-in-1 lip kit includes a clear lip oil, so you can wear the color matte or add shine and moisture on drier days.
- Try winter shades. Deep berries, wines and burgundies feel made for the season — think Lipstick Matte #99 Wine Red, Lip Gloss A20 Burgundy or 3-in-1 Kit #5 Deep Wine.
- Not sure between gloss and oil? Read our lip gloss vs. lip oil guide.
Frequently asked questions
Why do my lips get so dry in winter?
Lip skin is thin and doesn’t produce its own oil, so cold air, wind and dry indoor heating pull moisture from it quickly.
How often should I exfoliate my lips?
Once or twice a week is plenty. Over-exfoliating can make lips more sensitive.
Is lip oil good for dry lips?
Yes. A conditioning lip oil helps lips feel softer and smoother and adds a healthy-looking shine. Apply it throughout the day and before bed.
Can I wear matte lipstick in winter?
Absolutely. Just prep with a lip oil first, blot well and apply in thin layers so the matte finish stays comfortable.






